Integrating three technical advancements in the design of the sipes, tread pattern, and rubber compound, the Season Sense concept ensures optimal performance throughout the year and maximum safety on snow and rain. We have developed custom multifunctional sipes and directional tread patterns. The new "all-season" groove in the tread pattern allows for the evacuation of water and mud, while the new silica-enriched rubber compound guarantees exceptional durability, superior wet grip, and low rolling resistance, thus facilitating driving on wet and muddy surfaces.