The Milever MA349 targets mid-sized cars and saloons, combining safety, comfort and efficiency. • Its variable-pitch inner pattern cushions tread block impacts, enhancing ride comfort, while the cuts between blocks strengthen vehicle handling. • The widened, sealed outer shoulder adopts a larger pitch; it absorbs impacts more effectively and increases the contact patch for more precise steering. • Three wide slotted ribs, together with fine sipes, reduce excessive rigidity, resulting in superior comfort. • Finite-element simulation optimises the tyre’s shape and ground pressure distribution. • Finally, a compound rich in white carbon black delivers precise control without compromising comfort.